Gourav Digital CLUB

Category: career in digital marketing

Simple Ways to Use Facebook to Grow Your Brand
Let me keep this real. I’ve seen so many people trying to grow their business online, but they ignore Facebook like it’s old news. It’s not. Facebook is still one of the best places to make your brand known—especially if you don’t have a big budget.

You don’t need fancy tricks. Just a bit of effort and honesty goes a long way. I’ve tried this myself for my cousin’s local clothing shop, and trust me, Facebook made all the difference.

So here’s what worked—and can work for you too.

1. Fix Your Facebook Page First

Look, if your Facebook page looks like it was made in 2016 and then forgotten, no one’s going to take you seriously.

What should you do?
- Use your real logo or shop photo.
- Add a button like “Call Now” or “Send Message.” It helps.
That’s your digital shop. Keep it clean and welcoming.

2. Post Like a Real Person

People scroll Facebook to chill, not to get sold to.

If you post things like, “Buy now! 50% off! Limited time!” every day, people will scroll past. Instead, show behind-the-scenes moments, customer stories, or funny little things from your day.

For example, when my cousin posted a video of her dropping a whole box of sarees by mistake—people laughed, shared it, and even asked, “Do you deliver in Noida?” That post brought in 8 new orders.

So yeah, be real.

3. Reply to Everyone Like a Human

Don’t ignore comments. Don’t ghost people in DMs. Even a short reply like “Thank you ” makes your brand feel alive.

If someone complains—stay calm. Say sorry, fix the issue, and be honest. One good reply can turn a hater into a loyal buyer. Seen it happen.

4. Join Facebook Groups (And Be Cool About It)

There are groups for almost everything. Join a few that relate to your area or your business. But don’t spam. Add value.

Once, someone in a “Faridabad Women Entrepreneurs” group asked where to get cute kids’ clothes. My cousin simply replied, “Hi! I run a small shop, happy to help — boom, 5 DMs by evening.

Be helpful, not salesy.

5. Use Stories – They’re Fun and Fast

Don’t overthink stories. Post a pic of your new product, your messy desk, or even your chai break.

Just showing up in stories daily keeps your brand fresh in people’s minds.

6. Go Live – Even If Just for 5 Mins

Don’t wait to feel perfect. Just go live and talk. Maybe show your product, say hello, or pack a few orders on camera.

Lives make your business feel human. Even if only 6 people watch, 2 of them might become buyers.

7. Ask Customers for Pics or Reviews

You don’t need polished testimonials. Even a casual selfie or a 2-line message from a happy customer is gold.

Post that. Tag them (if they allow). It shows you’re legit.

8. Run Small Ads If You Can

Even ₹200 can go a long way if you target well.

Start with something like:
- Location: Faridabad or Delhi NCR
- Age: Depends on your audience
- Goal: Messages or website visits
Don’t expect miracles overnight. Just keep testing.

9. Post Regularly But Don’t Stress

You don’t need to post every day.

Just 3 times a week is enough if you do it well. Plan something like:
- Monday: Product highlight
- Wednesday: Customer post or fun behind-the-scenes
- Friday: A reel or casual story
Stick to it. That’s how people remember you.

10. Keep It Real. Always.

Don’t try to sound like a big corporate page.

Talk like YOU. Whether it’s Hinglish, pure Hindi, or relaxed English—whatever’s natural to you, use that.

When people feel like they’re talking to a friend, they’re more likely to buy, trust, and come back.

Final Words

Facebook is not dead. Not even close. For small businesses and personal brands, it’s still a beast.

You don’t need a big team or big money. You just need to show up, be honest, and connect with your audience like a real human.

And yeah, if you want to really learn the ropes, look for a digital marketing course in Faridabad. A proper course will teach you Facebook ads, content strategy, and how to grow without guessing. Also, make sure you pick the best one, not just any random one.

But even without a course, if you follow what I just shared, you’re already ahead of the game.

Good luck. Keep it real. Facebook is waiting for you.
May 9, 2025
How Many Backlinks Do I Need to Rank Better
Alright, so here’s the deal. You’ve made a website, added some good content, maybe even got your design right—but your page still isn’t showing up on Google the way you expected. Now you’re hearing everywhere: “You need backlinks!”

But how many? Like, what’s the actual number?

That’s what this post is about—plain talk, no tech jargon. Just the straight-up answer to: how many backlinks do I need to rank better?

First, What Is a Backlink?

In case this part’s new to you—a backlink is when another website links to your site. Think of it like a shout-out. It’s their way of saying, “Hey, check this out, it’s worth reading.”

Now, Google sees that and says, “Hmm, if this site is being recommended by others, maybe it’s valuable.” And that’s how backlinks help you rank better.

But it’s not a numbers game like collecting stickers. It’s more about who is linking to you, not just how many.

So… Is There a Number?

Here’s the honest answer: there’s no fixed number.

It changes based on:
- Your topic
- Your competition
- The quality of the links you’re getting
Let’s say you’re writing about dog food, and the top-ranking sites on Google have about 30 backlinks. That’s your ballpark. If your site’s got zero links, Google’s probably not going to take it seriously yet.

But if you’re in something more competitive—like finance, real estate, or tech—you might be going up against websites with hundreds of strong backlinks.

So when someone asks, “how many backlinks do I need to rank better?” The real answer is: look at your competitors. They’ll show you the range you need to aim for.

One Good Link Beats 50 Random Ones

Here’s something most people don’t tell you—not all backlinks help.

Some can even hurt.

If you get a link from a shady website that’s full of ads or fake reviews, Google’s not impressed. But one link from a trusted news site or a respected blog? That can boost your page like crazy.

So focus on quality.

Don’t try to “build” backlinks. Try to earn them. Share helpful content. Be useful. Write things people want to refer to. That’s how good backlinks happen.

Quick Tip: How to Find Your Target

Here’s something simple you can do right now:
1. Google your keyword.
2. Check out the first three websites that show up.
3. Use a free tool like Ubersuggest or Ahrefs (limited version) to see how many backlinks they have.
4. That’s your target.
If they have 25 solid backlinks, and you have 2, you now have a goal. But again—it’s not just numbers. Make sure your links are real and relevant.

Don’t Overthink It—Start Small

If you’re new to all this, it’s okay to start slow. You don’t need 100 backlinks right away.

Try to get your first 5 to 10 good ones.

How?
- Reach out to bloggers in your space.
- Answer questions on sites like Quora.
- Share your content on LinkedIn or niche Facebook groups.
- Join local directories.
It takes time, and that’s fine. This stuff pays off little by little.

What Else Helps Besides Backlinks?

Good question. Google looks at the whole picture, not just links. So make sure:
- Your content is actually useful
- Your site loads fast
- It looks good on phones
- People stay on your page and don’t bounce off in 3 seconds
All these things work together with backlinks to push you up the rankings.

So asking “how many backlinks do I need to rank better?” is a great start. But don’t forget—it’s part of a bigger puzzle.

Wrapping It Up

Let’s not make this more complicated than it needs to be.

If you want to rank better on Google, backlinks definitely help. But don’t chase big numbers. Don’t fall for shortcuts.

Just look at your competition, aim to get similar or better quality links, and keep your content strong.

Start with small goals. Get one solid backlink. Then two. Then five. And just keep going.
May 8, 2025
Can You Make Money with Affiliate Marketing in 2025
Okay, let’s not make this all formal and polished. If you’re sitting there wondering whether affiliate marketing still works in 2025, you’re not alone. A lot of people are asking the same thing. Some folks say it’s too late. Others say it’s a goldmine.

So who’s right?

Well… both, kinda. It really depends on how you go about it. You can totally earn from it, but only if you know what you’re doing—not just posting links everywhere and hoping for miracles.

And no, you don’t need to be a tech wizard. Just someone willing to learn, try, and not give up in the first week.

If you’re in Faridabad and thinking about learning this stuff properly, a good digital marketing course in Faridabad might just be your best move.

Wait—What Even Is Affiliate Marketing?

Honestly? It’s just word-of-mouth but online. You’re recommending stuff, and if someone buys through your link, you get a cut. That’s it.

Think of it like this—if you tell your cousin about a great face cream and she buys it because of you, imagine the shopkeeper giving you ₹200 as a thank you. Cool, right?

Now imagine that happening online, hundreds of times. That’s affiliate marketing in a nutshell.

You don’t need to create your own product. You just need to know how to connect people with things they already need or want. A good digital marketing institute in Faridabad can show you exactly how to do that.

Is It Too Late in 2025?

Nope. Not even close.

Sure, things have changed a bit. It’s not like 2015 where you could just throw a link in your bio and money would rain down. But in 2025, the smart ones are still making bank.

People are smarter now. They don’t click random stuff anymore. So, your job is to help, not sell. When you do that right—people trust you, and you earn.

Most people just don’t take time to learn it properly. That’s where you’ve already got an edge if you’re thinking about doing a digital marketing course in Faridabad. You’ll know how to do it without sounding like a pushy salesperson.

How Much Can You Earn?

This part is tricky because, well… it depends.

Some folks make nothing. Not even ₹500. Others make ₹20k a month. And then there are those rare ones pulling in lakhs every month.

But here’s the real answer: it depends on you. How much time you put in, how well you learn, and how consistent you are.

Nobody tells you this, but in the first few weeks, it might feel like you’re shouting into the void. No clicks. No sales. Crickets. And then suddenly—bam! One day, your link starts working.

If you’ve learned the basics from somewhere solid—like the best digital marketing institute in Faridabad—you’ll know how to keep going when things feel slow.

What You Actually Need to Start

Let’s keep this simple. You don’t need a big fancy setup.

Here’s what helps:
- A phone or laptop (even a basic one)
- Internet (duh)
- Some basic tools—most are free
- A bit of curiosity and patience
- And yeah, some real training wouldn’t hurt
You can go the self-taught way or sign up for a digital marketing course in Faridabad and get all the shortcuts (the good kind, not the shady ones).

What Stuff Should You Recommend?

Don’t just pick random things to promote. Talk about stuff you actually know a bit about—or use yourself.

Could be:
- Skincare products
- Cooking tools
- Books
- Mobile apps
- Online classes (even the one you’re thinking of joining)
If you’re into tech, talk about tech. If you’re a mom, maybe recommend baby products. Trust me—real always works better than fake.

And yep, promoting a good digital marketing course in Faridabad is also fair game. People are looking for it anyway, so why not be the one to guide them?

Where Can You Post These Links?

You’ve got options. You don’t need to start a website right away.

Try these first:
- WhatsApp (a lot of sales happen here)
- Instagram stories
- YouTube (even basic videos work)
- A personal blog if you’re into writing
- Or even just telling people directly (no shame in that!)
No one starts big. You grow into it. And a solid digital marketing institute in Faridabad can help you figure out what platform suits you best.

Some Things That Actually Help

Let me throw in some friendly advice:
- Don’t force people to buy stuff.
- Talk like you would to a friend.
- Share your own experience—people love that.
- If a product sucks, don’t promote it. Simple.
- Keep learning. Things change all the time.
People who do well with affiliate marketing aren’t the loudest—they’re the most helpful.

That’s also something you’ll notice if you take classes at a digital marketing course in Faridabad—the good ones teach you to care, not just sell.

Why Faridabad?

Look, not everyone has access to big city courses in Gurgaon or Delhi. But Faridabad? It’s growing fast.

A lot of institutes here are teaching real skills, not just textbook stuff. Some even give you chances to intern or work on live projects.

If you’re lucky enough to live nearby, finding the best digital marketing institute in Faridabad can save you travel, time, and money.

Final Words

Affiliate marketing isn’t magic. It works. But it takes work.

If you’re someone who’s okay with learning, trying, maybe failing a bit, and not giving up—this can totally be for you.

You don’t need a big following. You don’t need to be an influencer. Just be someone real, and people will listen.

Start with a little knowledge. Build it up. Maybe even take that step and learn properly from a digital marketing course in Faridabad.

And who knows? A few months from now, you might look back and say, “Dang, I actually made this happen.”
May 8, 2025
How to Get 100% Job Assistance After a Digital Marketing Course

After completing a digital marketing course, landing your first job can seem daunting, but with the right support system, it becomes much easier. 100% job assistance is a key benefit offered by many reputed digital marketing training institutes. Here’s how you can get that assistance and boost your chances of securing your dream job:

What Does 100% Job Assistance Include?

Resume Building

A well-crafted resume is your ticket to making a great first impression. Job assistance typically includes help in building a professional resume that highlights your skills, certifications, and relevant experience.

Interview Preparation

Job assistance programs often include mock interviews and interview preparation sessions. These help you gain confidence, practice your responses, and get personalized feedback to improve your performance in real interviews.

Job Referrals

A reputable institute will have strong industry connections. Job assistance often includes referrals to companies that are actively hiring, improving your chances of landing interviews.

Internship Opportunities

Internships are a great way to gain hands-on experience in digital marketing. Job assistance programs often help secure internships, allowing you to apply your learning in a real-world environment.

How to Maximize Your Job Assistance

Choose the Right Institute

The quality of job assistance depends largely on the institute. Choose one that has a proven track record of successful placements and strong industry connections. An institute that provides personalized support will be more helpful in your job search.

Gain Practical Experience

Practical experience is just as important as theoretical knowledge. Engage in live projects and internships during your course. This will help you develop a strong portfolio, which is crucial for impressing employers.

Optimize Your Resume and LinkedIn

Updating your resume and LinkedIn profile is essential for getting noticed by recruiters. Highlight your certifications, skills, and any hands-on experience from projects or internships. A polished LinkedIn profile can also attract job opportunities through networking.

Prepare for Interviews

Job assistance includes preparing you for interviews. Use mock interviews to practice answering questions about digital marketing concepts, tools, and techniques. The more prepared you are, the better your chances of impressing interviewers.

How to Get a Job in B2B Digital Marketing

Understand the B2B Marketing Model

Business-to-business (B2B) digital marketing focuses on longer sales cycles, lead generation, and nurturing client relationships. To succeed in B2B, you need to understand these dynamics and adapt your marketing strategies accordingly.

Master B2B Marketing Tools

Tools like LinkedIn Ads, Google Ads, and HubSpot are essential for running successful B2B marketing campaigns. Master these tools to improve your chances of landing a B2B digital marketing job.

Network with Industry Professionals

Networking on LinkedIn is one of the most powerful ways to gain job referrals and stay informed about job openings. Engage with industry professionals, join digital marketing groups, and attend networking events to build your network.

Gain Hands-on B2B Experience

Hands-on experience is key in B2B digital marketing. Whether through internships or freelance work, real-world experience with B2B marketing will make you more attractive to potential employers.

Final Thoughts

Job Assistance is Key to Success

While 100% job assistance provides valuable support like resume building, interview preparation, and job referrals, your personal effort matters too. Gaining practical experience, networking, and preparing for interviews are all steps you must take to ensure job success.

Ready to Begin Your Digital Marketing Journey?

Book a Free Demo Class at Gourav Digital Club to get started with industry-driven training and 100% job assistance.

April 14, 2025